In 2022, myself and two of my closest friends set out to build a mountain biking apparel brand to inject a youthful and expressive energy that we felt had become missing in the sport.

What first started as an e-commerce business quickly grew into a strong presence in the south-east racing scene, sponsoring several races, events and riders at some of the country’s most revered parks and trail systems.

Here is a collection of my work developing the brand.